Nursing Media Awards (Other - Electronic, Photography, Art, etc.)
Strategic Storytelling: Creative Approaches to Driving a Culture of
Patient- and Family-Centered Care
Vidant Medical Center
North Carolina, USA
Vidant Medical Center is recognized as a national leader in patient- and family-centered care and was ranked as a top performer in patient-centeredness in 2012. Utilizing multiple media formats including video, a published book, and webinars, the Office of Patient and Family Experience uses storytelling to spread the concepts of best practices and patient- and family-centered care throughout Vidant Health. These stories, gathered from patients, families, staff, advisers, and leaders, are also used to effect change throughout the service lines. These methods are a key strategy in patient safety improvements. Using media to spread the best practice of patient stories is embedded in the Vidant Medical Center and Office of Patient and Family Experience culture.