Chapter communications are key to membership recruitment, engagement and retention. Strong communications increases chapter awareness within the community and supports effective chapter operations.
A newsletter can support chapter communications and provide information about activities, upcoming initiatives, chapter achievements and more. A clear statement of purpose should guide the chapter in developing a newsletter.
- Use relevant content that includes information about the recent past, the current state of affairs and the future.
- Edit content carefully, reviewing grammar, punctuation and spelling as these types of errors cause the newsletter to lose credibility.
- Include 2-3 major articles with headlines.
- Use the Rule of 200: Use 200 words or less of someone else's work as long it is referenced. Get written permission if using more than 200 words of someone else's work.
Feature a variety of articles from one newsletter to the next. Good article concepts can include:
- Trends and predictions
- Calendar of events
- Industrial news
- Book reviews
- Profiles and interviews
- Member news