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Back to basics: learning to implement business skills in nursing

New STTI book teaches readers business basics to apply in nursing and beyond

Most would agree that healthcare clinicians have an imperative role in our society, but not everyone realizes the behind-the-scenes business of healthcare can be just as important as clinical care.

Written by successful nurse entrepreneur Suzanne Waddill-Goad, DNP, MBA, RN, CEN, the newly published Business Basics for Nurses is a must-have resource for all nurses, especially nurse leaders, nurse educators, staff developers, practice specialists/experts, consultants, APRNs, ANMs, and CRNAs.

In this new book published by the Honor Society of Nursing, Sigma Theta Tau International (STTI), Waddill-Goad educates readers about important practical skills to make them better clinicians and professionals.

The book features guidance on:
• Evaluating business processes
• Understanding marketing, demonstrating leadership, and leveraging technology
• Determining value
• Building business plans
• Creating or assessing infrastructure
• Ensuring compliance, understanding finance, and capitalizing on expertise
• Influencing external and internal environments

“Business skills are imperative in all industries,” Waddill-Goad said. “Nurses who are considering or are already involved in business can use any of the resources I provide to become a well rounded employee and leverage those practical tools to advance other business endeavors.” 

Business Basics for Nurses
By Suzanne Waddill-Goad, DNP, MBA, RN, CEN
ISBN-13: 9781940446189. Published by STTI, June 2017
Price: US $34.95. Soft cover, 208 pages. Trim size: 6x9
Available at nursingknowledge.org/sttibooks

About the author:
Suzanne Waddill-Goad, DNP, MBA, RN, CEN, is President and Principal Consultant of Suzanne M. Waddill-Goad & Company Inc., a consulting practice specializing in operational improvement and leadership development. With over 35 years of healthcare-related experience, she has held many positions, including Operations Improvement Coordinator and Chief Nursing Officer.

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